The Perception Of Your Brand Inside Out
The perception of your company or brand is very important to the commercial and financial success of your company. Enhancing the negative perception The perception of your company from inside is...
View ArticleClik here to view.
When You Messed Up Your Sales Deal (you have not lost)
Why you messed up the sales deal So somewhere during the sales cycle you have messed up your sales deal. - You didn’t understand the needs of the client - You didn’t understand the motivation of the...
View ArticleDisaster strikes when your competitor gets funding – Not!
You could think your business comes under pressure when one of your competitors receives several millions of funding from investors. You know you will have to going to battle with a much more powerful...
View ArticleTo carry many or few product lines ?
Single product line Companies that sell just one type of product or product line. the positioning and the solution is clear: - Less marketing efforts needed to explain the product-line - More chances...
View ArticleSetting your price as market leader: don’t be greedy
Market leader advantages As a market leader you have the possibility to set a rather high price compared to your competitors as people will consider purchasing from you being the market leader – and...
View ArticleWhy Winning The Award Is Often Not Good For Business
Industry award After many years of hard and often lonely work for your business that made your company what it is today. And you are proud of your achievement. One day a challenge or industry award...
View ArticleClik here to view.
The future vs budgets
The future You cannot control the future You cannot create the future You can only be part of the future The future will happen with or without you Make sure you are part and fit in with the future....
View ArticleClik here to view.
B2B Bribery Or Incentives ?
In whatever B2B business bribery is lurking around. The bigger the projects or the more recurrent the sales value the greater chance one of your competitors will try a form of bribery. This can have...
View ArticleClik here to view.
The Big Mistake Of The Company: Stay Or Leave ?
What if your company makes a big mistake? It’s been published in the industry press and everybody in the industry and business knows about it. What should you do ? You have two alternatives: Stay of...
View ArticleClik here to view.
The More Legal Requirements The Less Business ?
Hindering business perception Rules, regulations, laws, … they all seem to be made to hinder your business. They will slow down your innovation process and time-to-market. resulting into less business,...
View ArticleClik here to view.
How To Spy On And Track Your Competitors’ Marketing
Knowing what your competitors are up to or what actions they are planning or executing is good to know and to be aware of. So here are a few tools to know more about your competitors= Email campaigns...
View ArticleClik here to view.
Are You A Disruptor Or An Innovator ?
Disruptors vs Innovators There is a huge difference between disruption and innovation. Disruptors are innovators, but not all innovators are disruptors. In most cases new business models are...
View ArticleClik here to view.
Will Your Business Be Uberficated ?
Uberfication business threat If something similar as Uber happens in your market or business then your company comes under severe threat as a similar offering is available from many sources providing...
View ArticleClik here to view.
How sticky are your products?
Sticky products Products are sticky if your customers buy over and over again generating recurrent revenue. Typically these products are consumables that are required to keep the solution going. There...
View ArticleClik here to view.
Beyond Known Borders: The International Expansion
International expansion desire Your company has become successful in the country of origin with a product or service. In order to grow further international expansion is required. Management has the...
View Article
